‘Equation of an archivist’

My collaboration with Preen


I have long been a fan of the London based label  Preen.  So when they asked me to be involved in a project which involved dipping into their archives and basically creating my own dream preen outfit I said YES with no hesitation.


Almost a year ago Justin and Thea invited me to their Ladbroke Grove studio to go through the last 15 years of their work and basically work to create something special. In January of this year I got to try on the final sample. I wore it with much pride to their fall 2015 show in London. It is now available on line to purchase here.

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Since then the dress has saved me at a million events,one major outing being  the Burberry fashion show at which I found myself on the ‘dailymail.co.uk‘ sat behind the Beckham’s. Coincidentally the lady next to me was also in a Preen dress… serendipitous or what!)

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I was so flattered to be included in a fantastic group of influential  women. The group of Archivists also  includes; Sarah Harris of British Vogue, The Manrepeller and Lisa Armstrong from The Telegraph.

Every time I have worn this dress I have felt special and comfortable. I know it will remain in my closet forever, and be worn for many years to come. Please tag me on  Instagram if you purchase it and show me how YOU wear it.


-Cher Coulter