Matches Fashion

How to wear knitwear

October 22, 2014

How to Wear AW14 Knitwear with Cher Coulter

We saw knitwear across the board everywhere on the runways for fall and so many different interpretations of it, which made it so standout. We saw it go from chunkier, rustic ‘home-made’ pieces through to sleek and modern – this is what makes knitwear so much fun as designers interpret it with traditional and technologically advanced techniques.

The Oversized Knit
Sweater, skirt, and boots all by Isabel Marant
Necklace by Balenciaga

What I especially loved about the fall Isabel Marant collection, and her interpretation of knitwear, was these big, oversized knits that look a little bit rugged and textured. I love the idea of mixing it up with an evening-wear skirt with a sequin, something a little more special. I threw on this Balenciaga necklace just to elevate it another step. When Marant models come down the runway, it looks like they have effortlessly pulled the looks together themselves. It is that very sort of ‘off duty’model’, thrown together but perfect look that encapsulates her brand.

The Polo Neck
Sweater by Balenciaga
Culottes by Joseph
Trainers by Isabel Marant
Bracelet by Givenchy

What I love about this take on knitwear is that it is so modern and clean. The fabric is so tightly knitted, but feels so luxurious. There is a great sheen to it and I wanted to keep this look really sleek and simple, but at the same time effortless. These culottes are just so much fun. They are leather for a start. Joseph is fantastic at trousers and I like the crop of it. It’s not down to the ankle – it’s flattering because you’ve got enough leg to elongate everything.

The Statement Piece
Sweater by Stella McCartney
Skirt by Haider Ackermann
Sandals by Marni

I love statement knits for fall. We saw them everywhere. This particular one by Stella McCartney is just fun. It’s as if she’s knitted the jumper, turned it inside out, and then cut off a few of the random edges. It keeps it very organic and it’s very grungy, which I love. And I love the shape of it as well. It has a big nice sleeve that you can push up. It isn’t too long, so it doesn’t make you look dumpy. It’s cropped in the right place. The colours are fun – we’ve seen green and army greens everywhere, so it’s a nice nod to that trend.

I have been a huge fan of Matches since my fashion days in London, I would venture to West London to select from their well edited and curated selection.

When they launched online, I was ecstatic. The site has grown tremendously and I work with them often for styling jobs. With a British perspective used for all buying and product selection, it’s always a treat to receive a package from them in LA. They have all the things that I can’t find here in Cali so I often purchase online and ship things in order to stand out a little.

Shipping and duties cost about $20. However, packages take just 1 to 3 business days to arrive. This is very comparable to e-commerce stores here in the US.

The site also offers great features a great magazine including trend reports and video interviews.

– Cher Coulter