Fashion musical chairs

Another era is about to begin for a number of prominent global luxury brands as the successors to the previous creative directors are named. I’m really excited every time someone new takes over an existing brand as it means they bring their own fresh take and unique style to an established label with a recognised handwriting.

Firstly, at the end of last year former Celine accessories design director Johnny Coca was announced as creative director at Mulberry. The Brit-brand has been chugging along being designed by the in-house team since Emma Hill’s departure at the end of 2013 and, as time went on, no one was sure whether a new creative director would be named or whether it would continue in this fashion. In addition to Celine, Johnny has experience with labels including Louis Vuitton and Bally so his pedigree is pretty amazing but it will be interesting to see how his background in accessories translates to clothing.

Secondly, Versus by Versace. The younger label to the Italian megabrand has been created by numerous designers over the last few years including Christopher Kane and JW Anderson. Yesterday the house announced the appointment of Anthony Vaccarello as creative director and I couldn’t think of a more perfect match. The super sexy designs he conjures for his own label are an ideal fit for Versus and I can’t wait to see the first collection – I have a feeling I’ll be calling this in a lot!

Finally, Gucci. Since the announcement was made that Frida Giannini was leaving, the industry has been rife with speculation. Names from to former creative director Tom Ford to Anthony Vaccarello have been bandied about but finally the news broke earlier today that Alessandro Michele will take the helm. Alessandro was the former head of accessories design at Gucci so it’ll also be interesting to see his how his style transfers from accessories to clothing and whether there’ll be any more designers switching from accessories to clothing design. Only time will tell….