My new denim collab and reality TV

February 15th, 2013

Here’s your chance to get outfitted by Cher Coulter. The celebrity stylist best known for dressing super chic clients like Kate Bosworth, Elizabeth Olsen, and Sienna Miller has recently teamed up with denim label AG for her own capsule collection–the first of AG’s new “Stylist Series.”


Comprised of shorts, vests, jackets, and jeans–all denim–the 14-piece line isn’t Coulter’s first stab at designing. The LA-based Brit, who currently co-designs e-commerce jewelry line JewelMint (alongside Bosworth), studied fashion at Saint Martins and helmed her own menswear label, AKA, in London before shipping off to the States. Now she’s back to designing apparel in a collaboration she says was five years in the making.

We were lucky enough to get a sneak peek of Cher Coulter x AG at Scoop NYC’s Meatpacking outpost late last week–and even engage in a little Q and A with the very busy lady of the hour. Read on for more about Coulter’s design ambitions, whether she’ll do reality TV, and clients who learn a little too much from her.

Have you always wanted to get back into the design side of the industry?
Yeah. I ran my own company in London for seven or eight years, and then when I came to LA, I thought I was going to work for like, Stussy or some sort of street label, California-surf-brand-by-the-beach–but fate came along, and I’m really lucky! I know that it’s very competitive but yeah, getting back into design was just something automatic.

Is this the first time that your name has been on a clothing label?
Well the label I had in london was called AKA, it was never my name… so, yeah! Good point! It’s weird. I should take a picture of it actually!

Can you see yourself eventually starting up your own label again?
Definitely. That’s something that complements styling so well. Styling is such a specific job and if the people you’re styling aren’t promoting anything at the time, then you’re not working–you know what I mean? So I think it’s really important to have outlets. And like, when I design JewelMint, it’s a perfect complement to this, too. So yeah, 100%. It’ll happen! I’ve been talking about this for five years, but it will happen!

So this is this collaboration the big push for you?
This is it! If you don’t do it now, you’ve missed the boat!

Why did you decide to link up with AG?
I think denim’s a blank canvas. So anyone who has any ideas can just just put them on denim and that’s the great thing. It’s also great because there are limitations of what garments you can make with it–as a designer, you can go off into a million directions–so it reins you in. But at the same time, everything has been done before with denim. It’s been embellished, it’s been printed on, it’s been distressed, it’s been made into leather–that was the other challenge, like, how do you make it different and stand out? Which is hard, and I’m not saying mine is unique, because it’s probably not–but it’s my version of what’s happening right now in fashion, and that’s the most important thing. Fashion is always, ‘is it good for right now?’ ‘Cause if it’s not, it’s not memorable.

How involved were you in the design process?
Really involved. Like, I went down there once a week–I spent my entire last Christmas with four huge sketch books, like thinking about the girl I’m designing for: What music does she listen to? What era would she have preferred to be born in? What colors does she like? Does she ride on a little bike around Paris or would she be in a flashy car? I just really thought about those characters.

Did you have any specific girls in mind while you were designing? (The collection is based on four style personalities: Classic, Eclectic, Rocker, and Sex Bomb)?
There’s so many different people. But for like the “Classic,”, it was more a Jane Birkin; any sort of girl that’s like a little French and a little done-up with capri pants on her bike. The “Eclectic” girl was like a model-off-duty, a hippie–like, scribble on her jacket and stick things on, a bit scruffier. The “Rocker” was really more London-inspired for me; she was a bit like an era in the ’60s where in England they were really into Elvis–rockabilly–and that was the inspiration for her, but in a very like, far way. And then the “Sex Bomb” was like supermodels of the ’90s, like in the Versace ads with the jeans and the strength of wearing denim with like a heel. So there’s different ways of wearing it, and different attitudes that maybe separate them.

We loved the Golden Globes fashion diary you made for us last month–would you ever consider going into TV?
I’m not very comfortable having my picture taken, like, this (the Scoop event) is kind of like “Oh my god!” But the thing is–without sounding naf–I have a real passion for fashion. My passion is for people to feel individual, and I think we’re in a society where everyone follows rules and regulations. So if I ever did anything on TV, it would be to somehow embrace individuality, and to get fashion really back on the street, like it was when I grew up. It’s kind of been turning–like Tommy Ton, Jak and Jil, and these editors and these people going to shows are now are becoming “people” and ‘icons,’ which I find really exciting.

Speaking of street style, do you ever have clients who you dress specifically for downtime?
No, I’m lucky–they’ve all got great style! Sometimes they might say like, they’re doing a junket or something, you might just get daytime outfits, and then they’ll wear those things after–it’s like a compliment to me. They might ask me, ‘what’s a good boot?’ or something like that, but I would hate to work with anyone who relied on me that much, because then they’re either going to look really shit or really good, and they need to look like themselves.

Do you ever get scared your clients will learn too much and leave?
Nooo. Fashion changes! I mean I want them to feel confident–that’s the most important thing.

-Nora Crotty