Alexander Wang x H&M
After the Alexander Wang x H&M collaboration was announced at Coachella, I’ve been anxiously awaiting the arrival of the collection ever since. After Wang won the 2008 CFDA award, his career quickly exploded and he’s become a favourite amongst the fashion crowd. I have long been a fan of his work whether it’s his own line or Balenciaga (he was appointed creative director of the Paris-based brand in 2012) and I love his downtown style and surprising fabrication choices.
Back in October 2009, I was lucky enough to dress Kate Bosworth in this Wang dress for the Spike TV Scream awards.
I also dressed Elizabeth Olsen in the below look from his second resort collection for Balenciaga. What I love about resort collections is they prepare us for the main summer collections, and they always work well on the red carpet in LA.
His new collection for H&M is particularly unique and a slightly new direction for the designer. The versatile collection focuses heavily on sporty styling – a trademark of the designer – but fuses general womens wear with performance wear and includes essentials, outerwear and accessories. In total, the womens collection comprises of 38 uniquely designed garments. The collection officially hits stores on November 6 but at his advance presentation and launch party in New York, Wang staged a full runway show filled with acrobats and choreographed moves. The show later turned into a party featuring a performance by Missy Elliot.
My favorite part of this collaboration is the interactive shopping film featured below. Visually it looks like a video game, but your targets are links to shopping the looks… genius!
I love the fact that Wang features in the film alongside major models Joan Smalls, Raquel Zimmermann, Natasha Poly and Isabeli Fontana who are portrayed as strong, powerful, active women. After you hit the target button on each girl, you get to really examine the clothes as if on mannequins. The music score is an original track by Diplo and really enhances the aesthetic and the overall mood of the film.
I had the opportunity to preview the collection at the H&M office and was not disappointed. Here are my top picks from the collection:
Photos courtesy of H&M
Click this link to go directly to the collection…. H&M .
– Cher Coulter